The Hairwell Story

Welcome to Hairwell, the place for products that celebrate the beauty of natural hair!

My name is Ayesha Gordon, and I’m the founder of Hairwell. For decades, I made the weekly trek to my salon to get my hair professionally treated, relaxed and styled. While I was usually happy with the results, I didn’t realize just how damaged my hair had become. Years of treatments – and one particularly bad experience with a Brazilian blowout – left it dry, over-processed and fragile. I knew that I had to make some changes if I wanted to regain a soft and healthy head of hair. That’s when I took the leap and started my natural hair journey. In other words, I became a Naturalista! At first, I had some trepidation – after all, those salon visits had been a ritual since I was a tween. Plus, I lacked experience in doing my own hair. But once I made the decision, I began to educate myself. I indulged in all kinds of products --- hair oils, butters, pre-poo treatments, conditioners and more --- to decide which ones yielded the best results.

I also learned how to use the most beneficial tools for styling and maintenance, such as hooded dryers, hair steamers, bonnets and silk scarves. Before long, I saw a big difference in the health of my hair. But the time and effort that went into Wash Day was substantial, and the various steps took forever to complete, at least for me. Depending on the treatment, it could take up my entire day. Who has that kind of time? And let’s be honest: while all those highly moisturizing products are wonderful for your hair, Wash Day can be messy. Sadly, among my collection of products and tools, there was still one thing missing: a truly protective hair cape.

No matter how careful I was, I ruined more great tops on Wash Days than I can count. I tried draping bath towels over my shoulders, but they proved to be bulky, confining, and resistant to staying in place. Add to that the stains – I’m almost embarrassed to say how many beautiful towels I lost to coconut oil and red hibiscus. As a last resort, I ordered some professional salon smocks online, but not a single one could meet the challenges of Wash Day. They were thin and flimsy, and their “one size fits all” feature didn’t allow for adjustments. My products easily traveled from my head to my shoulders with no protection in sight. I was frustrated: I knew there had to be a better way to conquer the perils of Wash Day, and since I couldn’t find a solution in salons, specialty shops or even online, I decided to solve the problem myself. Enter My Mane Cape!

My Mane Cape, Hairwell’s flagship product, is the result of years of research to create what I think is the very best hair cape on the market. Working with pattern makers from NYC’s famous garment district, I sourced the ideal fabric, and established just the right dimensions based on my original design to ensure that my final product would be lightweight, top quality, time-saving, and most of all, effective. Featuring an attractive cross-wrap design, it protects both your skin and your clothing while giving you ample freedom of movement to apply your hair products with ease. Even better, its signature adjustable Velcro collar lets you customize the perfect fit to fully prevent product seepage. It’s also simple to clean --- one wipe with a damp cloth is all you need before tucking it away for your next Wash Day. Both oil proof and waterproof, My Mane Cape can even multitask: it’s great when giving yourself a facial, applying make-up, using a home coloring kit, or performing touch-up treatments on your healthy, natural hair. It’s changed my life when it comes to Wash Day, and if you give it a try, I know you’ll feel the same.

Hairwell also offers fashion-forward accessories to keep your hair looking its best, including our reversable Bedtime Beauty Bonnet for overnight protection, our full coverage Luxe Turban to maintain healthy dreadlocks, braids and loose natural styles, and our popular Glam Sash, a stylish wrap to keep feathery baby hairs soft and manageable. All our hair accessories are made from only the finest quality satin and are available in both child and adult sizes. And Hairwell will be introducing some wonderful hair care oils and serums in the very near future. We can’t wait to bring them to you.

So, take a moment to explore our site and join the Hairwell community today. While our products are luxurious, our philosophy is simple: at Hairwell, we believe that everyone deserves great hair.

Ayesha Renee xo

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